Privacy Policy

1. Introduction

Vivid Cosmetics ("we", "us", "our") operates the website thevivid.in and our retail store in Kuvempunagar, Mysuru. This Privacy Policy explains how we collect, use, share, and protect information about you when you visit our website, contact us by phone, or message us on WhatsApp, including through our WhatsApp Business account and any automated messaging (WhatsApp Business API) we use to communicate with customers.

By using our website or messaging us on WhatsApp, you agree to the collection and use of information as described in this policy.

2. Information We Collect

Information you provide to us

• Name, phone number, and WhatsApp contact details when you message us or enquire about products
• Details you share during a conversation (e.g. product preferences, order details, delivery address)
• Feedback, reviews, or testimonials you choose to share with us

Information collected automatically

• Basic website usage data (pages visited, browser type, device information) if you visit thevivid.in
• Message metadata provided by WhatsApp (such as delivery and read status) when you interact with our WhatsApp Business number

We do not collect sensitive personal information such as payment card numbers, bank account details, or government ID numbers through WhatsApp, and we will never ask you to share these with us over chat.

3. How We Use WhatsApp to Communicate With You

We use the WhatsApp Business Platform to respond to enquiries, share order or appointment updates, and, where you have opted in, send offers and updates about our products and services.

• We only send you promotional or marketing messages on WhatsApp if you have opted in to receive them.
• You can stop receiving messages from us at any time by replying "STOP", blocking our number, or contacting us directly.
• Messages sent through WhatsApp are protected by WhatsApp's end-to-end encryption. We do not control WhatsApp's infrastructure; WhatsApp's own privacy policy also applies to how it processes your messages — see WhatsApp's Privacy Policy.
• We may use a Business Solution Provider (a Meta-authorized third-party platform) to help us send and manage WhatsApp messages. Any such provider is required to handle your data in accordance with applicable law.

4. How We Use Your Information

• To respond to your enquiries and provide customer support
• To process and fulfil orders or appointments
• To send you updates, offers, or promotions you've opted in to receive
• To improve our products, services, and website
• To comply with legal obligations

5. Sharing of Information

We do not sell your personal information. We may share information with:

• Meta/WhatsApp and any Business Solution Provider we use, solely to deliver and manage messaging services
• Service providers who help us operate our business (e.g. delivery or logistics partners), limited to what is necessary to fulfil your order
• Authorities, where required by law

6. Data Retention

We retain your information only for as long as necessary to provide our services, respond to your enquiries, meet legal or accounting requirements, or as long as you continue to interact with us on WhatsApp. You may request deletion of your data at any time (see Section 8).

7. Data Security

We take reasonable technical and organisational measures to protect your information from unauthorised access, loss, or misuse. However, no method of transmission over the internet or mobile networks is completely secure, and we cannot guarantee absolute security.

8. Your Rights and Choices

• Ask us what personal information we hold about you
• Ask us to correct or update your information
• Ask us to delete your information
• Opt out of promotional messages at any time

To exercise any of these rights, contact us using the details below.

9. Children's Privacy

Our services are intended for general audiences and are not directed at children under 13. We do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal or regulatory reasons. The "Last updated" date at the top of this page will reflect the most recent revision.

11. Contact Us